The purpose of ProFirst is to promote the correct, complete and safe repair of Honda and Acura vehicles and to provide support to those collision repair businesses that have demonstrated a commitment to a high level of customer care and satisfaction.
Being ProFirst Certified increases your facility’s professionalism which promotes customer confidence and loyalty. It shows you are committed to a complete and correct repair and committed to your customer’s subsequent safety.
When potential customers come to your facility for an estimate, you will have the advantage of being a ProFirst Certified facility – certified by Honda Canada. You can let customers know that, as a ProFirst Certified facility, you have the tools, equipment, training, knowledge, and other resources to do the job right. This can help turn more estimates into paying jobs.
Honda is committed to providing safety for everyone, in the way Honda and Acura vehicles are built, and in the way they are repaired after a collision. Increasing fuel efficiency, decreasing CO2 emissions, and meeting collision safety targets has demanded lighter and stronger vehicle bodies and new tools, equipment and technology to properly repair them. Couple this with the increasing application of on-board safety and collision avoidance technology and collision repair is no longer a simple job. The collision repair industry and repair technology is evolving with increasing speed and intensity.
Today, it takes a highly-qualified collision facility to properly repair a Honda or Acura vehicle – one with training, skill, the proper tools and equipment and the latest repair information. It takes a facility dedicated to their craft – a ProFirst Certified facility. Is your facility ready to meet the evolution of collision repair head-on? Is your facility ready to take the next step – to ProFirst Certified?